Need a bit of help understanding the elaborate product analyses on our page? We have broken it down for your ease. This will help you navigate through our platform smoothly.

When you buy a product, how often do you see beyond the sparkling advertisements and take a proper look at the labels? Now, with StyleCraze, you can do just that - take a deeper look into a product. StyleCraze Product Analysis is a holistic approach to help you discover and learn about skin care and wellness. It is curated by our beauty, skin care, and formulation experts to help you understand a product through the scientific perspective of ingredients.

However, our research is still ongoing. We are constantly working towards making it holistic.

StyleCraze Product Analysis helps you find the ideal products to achieve your skin care and hair care goals.

You get to know all about the benefits, ingredients, side effects, safety rating of a product, and its suitability for your skin type. You can also find similar products by sorting and filtering.

Users can leave their honest reviews as well, which will help you make the best choice based on your personal attributes.

We, at StyleCraze Product Analysis, try our best to provide accurate and valuable information that can help you get flawless skin and hair. But no one’s perfect. This is why our team of experts is always glad to hear from you. Be it a suggestion or a bug - your feedback is welcome!

You can send an email to, and our team will address the issue promptly.

Product Analysis Detailed Guide

Product Analysis: Product Analysis gives you a detailed picture of a product, including the benefits, ingredients, and suitability for a particular skin type.

Compare Products: “Compare Products” on the main menu or “Compare and Buy” helps you compare products that have similar ingredients or benefits and pick the appropriate one for your skin concerns and type.

Product Finder: Use Product Finder to find the ideal product by mentioning the product name or skin concern. The filters help you sort through specific benefits, safety concerns, suitability, ingredients, etc. You can also find environment-friendly, vegan, and toxin-free products.

Write A Product Review: Product Analysis tells you what a product ‘might be’ able to deliver. But only you can judge it for real. This is where reviews make the difference - your experience, your story, your journey with a product or a skin care regimen can help other users get a deeper understanding of its suitability for a particular skin issue or type.

To write a review, go to the product page, and click on ‘Leave a Review’. Sign up to create an account and pen down your experience.

Favorite a product: ‘Favourite’ allows you to create a wishlist so that you can revisit the product at a later date. You can also use this list to consolidate all the products you would like to compare. Just tap the ‘Favourite’ button near the product name, and it's done!

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Potential Benefits:

Anti-Ageing: Anti-aging agents slow down the process of aging. They smoothen fine lines and wrinkles and blur dark circles to restore the youthful glow of the skin. They rejuvenate your skin, making it look timeless.

Acne-Fighting: Acne-fighting products control oil and sebum and combat acne-fighting bacteria. They also treat existing acne and prevent further breakouts for clearer, smoother skin.

Anti-bacterial: Antibacterials fight and kill bacteria, keeping the skin clean and healthy. They help treat and prevent infections, rashes, and pimples.

Anti-dandruff: Anti-dandruff elements combat dandruff and prevent flakiness and itchy scalps.

Anti-fungal: They fight and prevent fungal infections like athlete’s foot, ringworm, yeast infections, rashes, etc.

Anti-inflammatory: They reduce skin inflammation, redness, swelling, and pain.

Antioxidants: Antioxidants prevent the damage caused by free radicals. They create a barrier on the skin, preventing oxidation, which, in turn, keeps your skin free of fine lines and wrinkles.

Bleaching Agents: They lighten dark patches on the skin and tone it evenly. Bleaching agents like hydrogen peroxide lighten the skin.

Brightening: Brightening agents lighten dark spots and marks and tone the skin to reveal a radiant complexion. Some of these ingredients control melanin production, treat pigmentation, and have a bleaching effect on the skin.

Conditioning: These moisturizing agents keep your skin and scalp hydrated. They lock the moisture in your skin, refine its texture, and make it smooth and supple. Glycerin and biotin are popular conditioning agents.

Cooling agent: Cooling agents soothe irritated and inflamed skin. These are good on sensitive, sunburnt, and damaged skin.

Emollient: Emollients are an important part of any moisturizer. They nourish and soften dry and rough skin by filling the cell spaces with lipids. They also seal in the hydration and make the skin appear plump and refreshed.

Exfoliant: Exfoliants remove the deposit of dead skin cells from the skin surface, preventing clogging of pores. They also maintain the skin’s firmness and freshness by eliminating deep-seated impurities and dirt.

External Analgesic: They help relieve minor pain or aches of the body, such as backache, arthritis, sprains, bruises, etc.

Hair conditioning: Hair conditioning agents seal moisture in the hair and prevent breakage and split ends. They improve the hair texture to make it look lustrous and healthy.

Hair strengthening: Hair strengthening agents revitalize the hair shafts and provide essential nutrients that make the hair stronger and healthier.

Moisturizing: Moisturizers moisturize the skin, keeping it plump and refreshed. They smoothen, soften, and refine the skin appearance.

Pore refiner: Pore refiners shrink and minimize pores’ size, giving your skin a smooth texture.

Skin conditioning: Skin conditioning agents moisturize and nourish the skin. They soften and smoothen the skin, making it healthy and youthful.

Skin protecting: These ingredients protect the skin’s barrier from external aggressors. They shield the skin from UV rays, skin infections, diseases, and other harmful chemicals. They also promote wound healing on the skin surface.

Solvent: Water, vegetable oils, alcohols, silicones, and animal oils are some commonly used solvents in skin care products. These ingredients give the product a smooth texture and help it to get absorbed into the skin easily.

UV Protection: These products protect the skin from the harmful damage of UVA/UVB rays. They prevent skin tanning, skin cell damage, dark patches, and sunburns or allergies.

Potential Negatives:

Parabens: Parabens are a wide set of artificial, chemical preservatives used in several cosmetics. They tend to sensitize the skin and aggravate skin damage caused by UV rays. They interrupt cell growth and promote a higher risk of skin cancer and other skin allergies or diseases.

Silicone: Silicones act as a barrier to the skin that resists water and air. They are helpful to treat scars and heal wounds. However, they cannot be washed away easily. For acne-prone skin, they act as a barrier and trap oil, impurities, and dirt, leading to severe breakouts and congestion. They also disrupt the absorption of a product and cell renewal.

Sulfates: Sulfates create the foams and bubbles that you find while using a soapy product. However, they also strip off the skin and hair’s natural oils, making them rough and dry. Sulfates may also cause irritation and itchiness on the skin.

Irritants: Irritants are usually powerful acids or alkalis. They cause the skin to break out and crack and lead to inflammation, rashes, redness, and blisters on the skin.

Fungal Acne Trigger: In high concentration, certain ingredients like fatty acids, oils, esters, polysorbates, and fermented ingredients may support the growth of a fungus called Malassezia. This may trigger fungal acne on sensitive skin. If you are prone to fungal acne, avoid products that have this side effect.

Allergens: Allergens are foreign particles that activate a fight response in your immune system. This, in turn, triggers an allergic reaction. It can be caused by dust, drugs, fungi, etc. Allergens can be transmitted through inhalation, human contact, etc.

Alcohol: Alcohols in skin care are pro-aging ingredients. They degrade the skin’s natural protective barrier, make it oilier, and lead to enlarged pores. They also dry the skin out and irritate it, causing bumps and breakouts.

Paraffin: Paraffins build an oily layer on the skin, protecting it from allergens or irritants. Although they help in retaining moisture, they also lock in dirt and impurities, causing the skin to clog. Clogged skin is prone to breakouts and infections.

EU Allergens: Usually found in perfumes, EU allergens are various ingredients that trigger allergic reactions. These are usually more reactive in people who are prone to allergies.

AHAs: Alpha Hydroxy Acids are of seven types - citric acid, lactic acid, glycolic acid, hydroxycaproic acid, hydroxycaprylic acid, malic acid, and tartaric acid. These ingredients are mostly used for exfoliation and also help promote collagen production, treat hyperpigmentation, smoothen fine lines and wrinkles, and treat and prevent acne breakouts.

Antioxidants: Antioxidants are warriors in the frontline of skin care routine and have multiple benefits. They boost collagen production, combat free radicals, brighten the skin, minimize fine lines and wrinkles, and improve skin immunity.

BHAs: Salicylic acid is a beta hydroxy acid that is the dermatologist’s choice for curbing acne. It is pure goodness for acne-prone or blemished skin. This ingredient is most commonly used for exfoliating the skin, and it also helps cleanse and unclog pores, preventing breakouts on the skin surface.

Collagen: Collagen is responsible for skin elasticity and firmness. Synthetic collagen is used in makeup to boost the growth of new cells on your skin that preserve your youthfulness. It promotes the healing of micro-wounds and repairs damage caused to the skin by UV rays and free radicals.

Glycerin: Glycerin is a moisturizing agent found in water-based skin care products. It makes your skin smooth and moisture-filled. It is reputed for its non-toxicity.

Hyaluronic Acid: This moisturizing acid does wonders to your skin. It is often used in combination with Vitamin C. It reduces the appearance of fine lines and wrinkles, making your skin smoother and youthful.

Keratin: Keratin is found naturally in our skin, nails, and hair. When added to skin/hair care products, it enhances their elasticity, imparting softness and shine. It strengthens the hair shaft and nail beds. It helps to moisturize and preserve moisture in the hair.

Niacinamide: It is a popular nutrient from the Vitamin B3 group. Niacinamide fuels the growth of the skin’s lipid barrier, helping it retain moisture. It protects the skin against sun damage, treats hyperpigmentation, regulates oil, shrinks pores, minimizes redness on the skin, prevents oxidation, and treats acne.

Retinoids: Retinoids treat acne, control oiliness, promote collagen production, and minimize the appearance of fine lines and wrinkles for smooth, firm skin. They also tone the skin evenly by fading age spots and other dry, uneven patches on the skin surface.

Vitamin C: The most desired of the lot, Vitamin C is a hydrating and skin-brightening ingredient that treats redness, hyperpigmentation, and tones the skin evenly. It promotes collagen production in the skin and reduces under-eye circles. It also soothes sunburned skin while protecting it from further sun damage.

Zinc Oxide: Zinc Oxide (ZnO) is found mostly in sunscreens and other skin care/makeup items that claim to provide sun protection. It prevents sun damage and protects the skin from UV rays, reducing the risk of skin cancer. A maximum of 25% concentration of ZnO can be used as per the guidelines of FDA.

Glutathione: Glutathione, also known as the ‘mother of antioxidants’, helps in lightening your skin tone. It inhibits melanin production, reduces free radicals and peroxides, neutralizes the toxicity of pigment cells, and prevents cell aging and cell death.

Comedogenic Rating: Comedogenic Rating recognizes how likely a particular ingredient is capable of clogging pores. An ingredient is called a comedogen if it clogs skin pores, leading to the formation of comedones (granules, like bumps on the skin). Comedones trap oil in the skin, blocking the pores, making way for inflammatory acne.

Comedogenicity is measured on a scale that ranges from 0-5:

(0) : Non-comedogenic (SAFE)

(1-2) : Slightly comedogenic (LOW)

(2-3) : Moderately comedogenic (MODERATE)

(4-5) : Highly comedogenic (HIGH)

Most skin care products use oils or butter as their cosmetic base, which is usually the most comedogenic ingredient in the product.

Comedogens may have different effects on different people. For example, the same comedogen may treat acne in one person and cause a breakout in another. What exactly causes this difference is not always clear, even to dermatologists. This is why the wise way to go about it is finding skin care products that use ingredients with a low comedogenic rating, preferably below 2.

Irritancy Rating: On a scale of 0-5 on ingredient safety, Irritancy Rating determines the extent to which an ingredient can cause irritation on the skin. A higher score on the irritancy meter means there are more chances of allergic reactions, stinging sensations, redness, and rough patches.

Some common chemicals that may cause irritation in sensitive skin are excessive dosage of glycolic acids, comedogens, alcohols, etc. The alkaline ingredients present in shaving creams and hair removal creams can cause irritation in some. PPD or ammonia in hair colors is also a potential irritant.

If these ingredients are present in a product, it is necessary to understand its potential irritancy rating and perform a patch test before application to avoid any skin-related complications.

EWG Rating: The Environmental Working Group (EWG) has been created to ensure healthier lifestyles for us while protecting the environment in sync. The EWG rating determines the toxicity of an ingredient towards the environment. Even if a product is safe on your skin, it may not be the best for the environment.

Ingredients are considered hazardous for different concerns, such as cancer, reproductive toxicity, neurotoxicity, allergies, immunotoxicity, endocrine disruption, cellular level changes, ecotoxicity, bioaccumulation, irritation, contamination, and enhanced skin absorption. The EWG Verified rating ensures that the product is environment-friendly.

Any product that passes the standard set for the EWG Skin Deep Rating is marked as EWG Verified. The conditions are as follows:

They must avoid ingredients that are on the EWG’s Unacceptable List.

Manufacturers of the product should be transparent with EWG about all their ingredients. Even fragrance ingredients cannot be an exception.

Manufacturers of the product must follow the best manufacturing practices to serve the safety of the products as their first priority.

The SkinDeep rating shows the score for both hazard and data availability. The 1-10 scale for hazard analysis accounts for both the health effects and the environmental hazard factor of all ingredients. 0-2 stands for low hazard, 3-6 stands for moderate hazard, and 7-10 stands for high hazard.

The SkinDeep Data Availability rating records the progress of the scientific study of a product or ingredient in the scientific literature. The overall product score is calculated by comparing the individual ingredient hazards and examining each product in terms of other products existing in the SkinDeep database.


Each skin type has unique features, preferences, and concerns. Hence, each ingredient has varied effects on different skin types. This is why StyleCraze Product Analysis has a Suitability Meter that displays the possible suitability of a product, depending on various skin types.

Judging by the properties of ingredients in the formulation of a product, the scale displays what percentage of ingredients are friendly for a particular skin or hair type. We have scales for Oily Skin, Dry Skin, Sensitive Skin, Dry Hair, Dry Scalp, and Flakey Scalp.

When it comes to skin care products, the safety certification is no less important as they are for food items. After all, these products are ‘food’ for your skin and beauty. There are recognized organizations that have the authority to issue such certifications. Let’s look at some of those certifications.


“Made of natural ingredients” is not the definition of organic products. ‘Real’ organic products use ingredients sourced from sustainable agricultural practices that are respectful towards nature. ECOCERT came into being in 1991 with a motto to help consumers understand the safety factor of certain products.

ECOCERT has laid down some simple rules to evaluate whether a product is organic or not. Manufacturers must abide by the rules like:

Source at least 95% of all ingredients from nature and derive them organically.

Do not use substances that are potentially harmful to the skin or the environment. For example, GMOs, parabens, nanoparticles, synthetic dyes or fragrances, etc.

Do not use ionizing treatments like (x-rays, gamma rays, etc.) and no animal testing.

Be transparent about all their ingredients, methods of production, and packaging.

Stay open to on-site audits that are conducted to ensure that the manufacturers continually meet the standards at all levels of production, transportation, marketing, waste management, and energy management.

The terms and standards set by ECOCERT are open-ended. This lets them modify the rules when there are technological advances. This is how they ensure that the ECOCERT-certified products that reach your hand are safe and ethical.

The certified products sport the ECOCERT logo.


COSMOS was established in 2010 with the aim to “ensure the transition between today’s and tomorrow’s possibilities of technological advances to promote the development of cosmetics ever more natural and organic.” The organization believes that being transparent with the consumers about the entire process gives them a choice to participate in sustainable development.

It has set up detailed regulations to evaluate skin care products, which, if they meet the standards, are then certified to be COSMOS Organic.

Let’s take a look at some of their guiding principles:

The FORBIDDENS: GMOs, irradiation, petrochemicals, nanoparticles, animal testing, ingredients extracted from living, or slaughtered animals.

Ingredients must be derived from certified organic origin or certified sustainable sources (CSPO).

Water must be hygienic. The concentration of microorganisms must be less than 100 per milliliter.

Minerals must be extracted from the earth by using environment-friendly methods, and no intentional chemical modification is allowed.

Plant-based ingredients that are used must be sourced respecting the sustainability of the environment and complying with the rules laid down by the Convention of International Trade in Endangered Species of Wild Fauna and Flora (CITES).

Animal-based ingredients can be used only if they are produced by the animal but are not a part of them or may cause their death.

COSMOS conducts on-site audits to ensure that everything (manufacturing, packaging, labeling, storage) is natural, organic, ethically sourced, sustainable for the environment, and energy-efficient. COSMOS ORGANIC products are at least 95% organic.

To know if a product is certified by COSMOS ORGANIC, look for their logo

More and more consumers today are keen on opting for environment-friendly products produced without harming animals. This is why vegan and cruelty-free products have seen a surge in demand. Some brands are entirely cruelty-free or vegan, and some have a line of products that comply with those values. Some brands claim to be cruelty-free/vegan, while some are certified by organizations like Leaping Bunny, Logical Harmony, or People Against Ethical Treatment of Animals (PETA).

Cruelty-free Vs Vegan: Simply put, a product is cruelty-free if it is not tested on animals when it is developed. Vegan products are made without using any animal-derived ingredients.

Which Organizations Certify ‘Cruelty-Free’ and Vegan’?

Leaping Bunny: To be certified by LB as cruelty-free and be branded with its logo a brand has to meet the following criteria:

Cannot perform animal testing at any stage of development.

Cannot use raw materials that were tested on animals by a third party.

Has to stay open to on-site inspections by the authorities at LB.

Leaping Bunny does not certify ‘vegan’. However, the brands approved by LB must clearly label the products with the entire ingredient list so that conscientious consumers can find out if a product is vegan or not on their own.

For further information on Leaping Bunny, you can visit

Logical Harmony: LH only enlists brands as cruelty-free if they are absolutely sure that no animal testing has been done by any involved party, starting from sourcing ingredients to selling finished products at retail stores. It also mentions if the parent company of a line of products is cruelty-free or not. LH does not charge brands for this evaluation or certification. All products listed on LH are vegan and cruelty-free.

PETA: PETA certifies one particular product or product line or a brand as cruelty-free does not practice animal testing at this moment while not claiming to continue the same practice in the future.

Vegan stamps are given to those brands that do not use ingredients sourced from animals, whether by harvesting their produce, slaughtering them, or deriving ingredients from dead animals. Use of diary, silk, fur, honey, insect dye, bone, horn, animal-derived GMOs is not allowed if a brand wants a vegan stamp from PETA. However, a vegan product doesn’t need to be all-organic or all-chemical. Being ‘PETA-certified Vegan’ only says that the product does not use animal-based ingredients and has not been tested on animals.

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